You’re passionate about your craft
Maybe you've been...
I Get It.
Because I’ve Been There
Now, I've built a six-figure beauty business, work with dream clients, and create my own schedule.
I want to help you do the same.
Never needing to discount your services just to get people through the door.
Having a proven system that brings in new clients effortlessly—without stress.
Feeling confident in your marketing and business strategy so you can focus on your artistry!
Imagine
instead,
If you’ve been searching for how to grow your beauty business without guessing what to post or discounting your prices every week, THEN this is for you.
Ready to make that your reality?
The Booked & Busy Academy is a step-by-step online program designed for beauty professionals who are ready to build a profitable, fully booked business using proven strategies.
This isn’t just another marketing course—it’s a business course for estheticians, brow artists, and beauty pros who want lasting results.
BOOKED & BUSY
Academy
INTRODUCING
Booked & Busy Academy
MODULE ONE
Set Your Business Up For Success
- Lay the foundation for a business that’s built to thrive.
- Create a business that reflects your goals and supports your dream lifestyle.
- Get clarity on your brand, offer, and ideal client—so everything you do moves the needle.
MODULE TWO
Organic Growth & Social Proof
- Build a word-of-mouth machine using referrals, testimonials, and local networking.
- Create an effortless social proof system that builds trust and books new clients.
- Turn your current audience into loyal clients with organic strategies that work.
MODULE THREE
IG Growth for Beauty Professionals
- The Instagram content strategy that converts views into bookings.
- How to use Reels, Stories, and DMs to attract and connect with your dream clients.
- Caption formulas, video ideas, and filming tips made for beauty pros.
MODULE FOUR
Retaining Clients & Rebooking with Ease
- Create an unforgettable client experience that keeps them coming back.
- How to build “friendship” with clients (in a way that builds loyalty).
- The best rebooking strategies (and what to say) to stay fully booked month after month.
MODULE FIVE
Scaling Your Business the Smart Way
- When and how to raise your prices without fear or pushback.
- What to upsell, how to upsell, and how to do it without being salesy.
- Systems and boundaries that help you grow without working more hours.
MODULE SIX
ZERO FEAR
- How to overcome self-doubt, imposter syndrome, and perfectionism.
- Why confidence (not just strategy) is the final step to becoming fully booked.
- The truth about success: You won’t know unless you try.
You’re already great at your craft—but skills alone won’t build a thriving business.
That’s exactly where Booked & Busy Academy comes in. It’s designed specifically for brow artists, estheticians, PMU artists, and beauty pros who are ready to ditch the guesswork and take their business to the next level—without wasting time on trial and error. This program combines marketing for beauty pros with real business strategy—so you’re not just good at what you do, you’re known for it.
Think of this as your business roadmap. Follow the steps, implement what you learn, and watch your business grow month after month!
ABOUT the FOUNDER
I spent years and a lot of money learning everything I could and continuing my education the hard way, so you don’t have to.
With years of experience in the beauty industry (and plenty of trial and error), I built a six-figure business by learning how to attract dream clients, stay fully booked, and market with confidence. Now I help other beauty pros do the same.
From estheticians to PMU artists, I’ve helped hundreds of professionals stop spinning their wheels and start growing profitable, booked-out businesses they’re proud of.
My mission? To give you the mentorship, tools, and strategies I wish I had when I started—so you can finally grow your beauty business with confidence and clarity.
When I’m not creating content or helping beauty pros ditch burnout, I’m probably running, shopping, or cuddling my dog, Indy. Oh—and I’m married to my best friend.
“Literally a dream I never wanted to end.”
Working with Sydney was literally a dream I never wanted to end. She helped me with my business in so many ways, and even personally. I’ve been in the PMU industry for 2.5 years now and when I began this coaching program I was hoping to gain more accountability for myself, put systems in place to ease my work load, book more PMU clients specifically, and build a stronger brand presence online. I got all of those things and so much more out of this program. I found confidence in myself and my business, I have more time after work for my family because she helped me put systems in place to streamline content creation. This program truly was a game changer for me. Sydney is a wonderful coach and human. She has a great communication style that is so easy and effortless to absorb. She is full of wisdom and ideas that just make sense. She is so present and I truly felt like she was invested in me and my growth. If you are pondering if something like this is for you, I highly recommend it. Sydney is worth every penny and truly values you through the 8 weeks. Every single person can teach you something, and Syd taught me so much. Highly highly recommend her. "
— Megan B.
"She made the process less overwhelming and more fun!
Working with Sydney has been such a game-changer for me. She helped me so much as a coach, not just with creating Instagram posts and reels, but with building actual systems in my business that made everything feel more organized and manageable. She held me accountable in the best way and helped me feel way more confident showing up online. Sydney has a real gift for what she does! She made the process less overwhelming and more fun! I’d recommend her to anyone who wants to feel more comfortable and consistent on Instagram, especially if you’re trying to attract new clients and grow your business. She is amazing!"
— Annie S.
“If I could rate my training with Syd more than 10 stars I would.”
If I could rate my training with Syd more than 10 stars I would. Sydney is professional and thorough with training. I absolutely love that even after training is over I can still ask questions or get feedback on work. I absolutely loved my training, and I actually came back to train with her again. I will be back in the future for more training with Sydney.
— Fatima M.
What my students say
FAQS
What if I don’t have a big following on Instagram?
No worries! This course is designed to help you grow and attract the right clients, no matter your current following.
What if I’m new to the industry?
Perfect! This academy will give you the tools you need to build a strong foundation from the start.
What if I don’t have a lot of time?
The lessons are bite-sized and actionable, so you can implement as you go, even with a busy schedule.
Confident.
Booked.
Busy.
- Instant access to trainings, templates, and business tools
HERE's what you'll get:
Booked & Busy Academy was built to help beauty pros like you grow thriving businesses with strategy and support.
- Mentorship and guidance for beauty pros who are ready to stand out
- A proven path to fill your calendar and raise your prices
Take control of your career
follow @coachsydjohnson
Come hang out behind the scenes and see what running a booked out beauty biz really looks like!
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Step Into Your Busy Season
Join the Booked & Busy Academy and gain access to exclusive resources tailored to boost your business.